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As Yo! Promotions’ newest client, Grammy Award winner Rhymefest,
continues to work hard in promoting his sophomore album “El Che”,
it is only fitting that the next video to be released from the LP is his
ode to perseverance “One Hand Push Up.”
“One Hand Push Up” is produced by Terry Hunter. Debuting this week,
“El Che’s” seventh video follows the six previous groundbreaking videos
for “Say Wassup”, “Chicago”, “Give It To Me”, “Prosperity”, “City is Falling”,
and “Talk My S**t.”
Each of these Konee Rok directed videos have been remarkable in their own
right. The lead single “Say Wassup” is the first ever animated 3D anaglyph music
video. The scorching album opener “Talk My S**” highlights the neglected fourth
element, graffiti. Most recently, the hilariously poignant “Prosperity” features
Rhymefest making his acting debut as “Minister Mischief”, the money motivated preacher.
With “El Che” finally being released on iTunes overseas, Rhymefest is not letting up with
his worldwide promotion of this independent release. Staying true to his promise to deliver
a video for every song on “El Che”, Rhymefest will continue releasing more Konee Rok
directed visuals for his critically acclaimed second album.
“It’s an honor for us to work with a major artist like Rhymefest as throughout his career
he has shown his outstanding talent and untouchable lyrical skillz. Yo! Promotions is always
supporting real Hip-Hop,” says Yo! Promotions CEO/Founder Kai Denninger.
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