Brand Your Music: How Do I Brand? Part 3 (Positioning)

So far, we’ve discussed the essentials to creating a brand, the use of brand formulas, and specifying a target audience that will identify most with your brand. Read more

Brand Your Music: How Do I Brand? Part 2

Now that you’ve taken the time to discover your uniqueness as an artist, its time to share it with the world. Here a few key things to keep in mind. First, you have to determine who your target audience is. Your target audience is usually a reflection of the things you or your music represents. Read more

Brand Your Music: How do I Brand?

Believe it or not, record labels have been creating brands for artists since the inception of the music industry. For years, they’ve used “formulas” to create their artists’ brands. Read more

Brand Your Music: Why You Should Brand?

Picture it: lush foliage, abundant food sources, and a planet teeming with biodiversity. In geological history, a time known as the Permian-Triassic period. Without warning, a shift changes and every living thing is fighting to survive. Read more

Brand Your Music: Where You Brand?

Because music branding can be so complex and is directly connected to the personality of the artist, your brand’s message should not be conveyed in a singular place but rather encompass and create an intricately woven communications system spanning across mediums. Read more

Brand Your Music: Who Should Brand their Music?

Technically, everyone in today’s industry where indie artists are able to reap the benefits of digital channels, which make up 29% of global music sales, newly signed artists are failing to break into the global Top 50 in sales, and piracy still reigns supreme, artists must be savvy. Read more

Music Branding, What is it Exactly?

Music branding is different from other branding types in that it encompasses very specific elements. Music can be a commodity brand, concept brand, and identity brand all at the same time. If you look at the four major labels (Sony Music Entertainment, EMI Group, Warner Music Group, and Universal Music Group) and their respective subsidiary labels, they tend to cater to genre specific musicians. That’s because labels identify themselves by the type (concept) of music (commodity) they create. In today’s “Do-It-Yourself” music industry where the indie artist is also the label, branding now becomes an idea that must be utilized in order to effectively market music. Read more

Music Thread wishes you a Happy 2011!!

Music Thread would like wish all of you a very happy and prosperous New Year! Read more

Lee Ritenour’s new album 6 String Theory featuring 20 Guitar Greats Available June 29

It’s hard to believe that 2010 marks 50 years since Lee Ritenour starting playing the guitar, setting in motion a career that legends are made of. Read more

Hot Memphis Organ Trio The City Champs Announce National Tour w/ The North Mississippi All-Stars in February

Hot Memphis Organ Trio The City Champ To Hit the Road with the North Mississippi All-Stars in February



The Safecracker In Stores Now Read more

« Previous Page — Next Page »