Amy Dalley to release album on March 27, 2012

Amy Dalley to release album on March 27, 2012 Read more

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Eric Church released new album CHIEF

Church’s Bowery Ballroom New York City performance is a sell-out
Nashville, Tenn. (Monday, July 25, 2011) - The reigning ACM New Solo Vocalist of the Year, EMI Records Nashville’s Eric Church, will release his highly-anticipated third studio album, CHIEF, tomorrow, Tuesday, July 26, featuring the Top 15 critically-acclaimed hit “Homeboy.” Read more

Brand Your Music: Brand Partnerships

When we talk about music branding we’re essentially talking about selling a creative idea. You’re selling your music brand to potential consumers, industry executives, and companies who may want to sponsor you. Read more

Brand Your Music: Your Brand Team

Effectively communicating your brand to your audience is important but even more important is making sure that everyone that’s a part of your brand movement is on the same page. Read more

Lost Highway To Release New Album By Robert Earl Keen, Aug 30

Lost Highway To Release New Album By Robert Earl Keen, Aug 30 Read more

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Brand Your Music: Brand Communities

As your artistry grows, your fanbase will too. The entry entitled Social Network Assumptions on the Ask Me About Music site discusses the two types of fans: active and passive. There are those that quickly adopt your music and become fans early on, then there are the laggards that come on board as your popularity increases. Read more

Brand Your Music: Brand Innovation

Brand Innovation is a combination of two things: uniqueness and timing. We’ve discussed uniqueness quite a bit on this column and by now you, the artist, should know what sets you a part from your competition. Read more

Brand Your Music: Brand Equity

There’s something amazing about the relationship between a brand and its customer. The brand promises certain benefits [in this case your music promises to be good, unique, intriguing, have interesting metaphors, catchy hooks, etc.] Read more

Brand Your Music: Brand Focus

Who are you as an artist? Who does your music represent? These questions are key bricks in the foundational bases for your core musical branding idea. The answer to both these questions should really be no longer than a single tweet. Read more

Brand Your Music: Make It Interesting

I’m an advocate of good music. Most of my day is spent researching artists, downloading mixtapes, and checking out ReverbNation pages. Sometimes, I’m pleasantly surprised at what I find. Read more

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