Brand Your Music: Brand Partnerships

When we talk about music branding we’re essentially talking about selling a creative idea. You’re selling your music brand to potential consumers, industry executives, and companies who may want to sponsor you. Read more

Brand Your Music: Your Brand Team

Effectively communicating your brand to your audience is important but even more important is making sure that everyone that’s a part of your brand movement is on the same page. Read more

Kendré Drops New Music Video “Dolla Signz”

Multitalented rapper, actor, and singer Kendré recently dropped his latest music video “Dolla Signz,” from his mixtape, Who’s the Nerd?, hosted by Power 106’s L.A. Leakers. Read more

Brand Your Music: Brand Communities

As your artistry grows, your fanbase will too. The entry entitled Social Network Assumptions on the Ask Me About Music site discusses the two types of fans: active and passive. There are those that quickly adopt your music and become fans early on, then there are the laggards that come on board as your popularity increases. Read more

Brand Your Music: Brand Innovation

Brand Innovation is a combination of two things: uniqueness and timing. We’ve discussed uniqueness quite a bit on this column and by now you, the artist, should know what sets you a part from your competition. Read more

CHINESE-AMERICAN JAZZ MUSICIAN AND MATHEMATICIAN DELIVERS A NEW TAKE ON AN AMERICAN MUSICAL TRADITION

April 4, 2011 (New York, NY)-New York-based composer, Stephanie Chou, debuts her first recording, Prime Knot, which represents a new approach to combining jazz, traditional Chinese music, and mathematics.  Prime Knot contains a varied set of compositions including jazz arrangements of the traditional Chinese classic, “Jasmine Flower,” tunes inspired by knot theory, classical piano, and pop. ”I wanted to present contemporary ‘Asian’ jazz that conjured twisted and curved images of prime knots, my favorite mathematical structures,” commented Chou.  “My vision is to create music that synthesizes my ethnic heritage, musical background, and knowledge of mathematics into a unique artistic voice.”   When asked why she chose to do different versions of “Jasmine Flower,” Chou says, “Variations, fresh takes on something old, create interest and beauty-in math, music, and life.” Read more

Brand Your Music: Brand Equity

There’s something amazing about the relationship between a brand and its customer. The brand promises certain benefits [in this case your music promises to be good, unique, intriguing, have interesting metaphors, catchy hooks, etc.] Read more

Next Page »