Brand Your Music: Brand Transition (Can’t Stop, Won’t Stop)

Good brands don’t die, they simply transition. In order for you to know how to transition your brand you must look at three brand essentials. 1) The motivation or inspiration for your brand 2) The initial goals for your brand and 3) The goals you’ve been able to accomplish for your brand. Read more

Brand Your Music: Interview Series with Tech N9ne

Currently on tour, the Kansas City King, Tech N9ne, hits the road less taken on THE LOST CITIES TOUR. One of the hardest touring artists in the game, Tech N9ne hops back on the bus to share his music with the fans. Read more

Brand Your Music: Effective Brand Planning

You’ve decided to put out a new EP. You’ve completely conceptualized the album from songwriting style to production and even dreamed up the artwork. The goal is to have the album out by your next birthday so you can begin to promote it. You work on songs for the EP, pick the top 5 of your overall work and begin post-production (mixing, mastering, duplication, etc.). Now you’re finished and the EP is ready for official release by your camp. How do you effectively plan a brand marketing strategy that will result in the greatest exposure for your music? Good question, here are some steps to consider. Read more

Brand Your Music: Finding Your Musical Niche

Every artist should have a signature sound. Whether its evident in the production, lyrics, or vocality of the artist, the signature should be present. How do you find your signature sound? How do you find your musical niche? Read more

Brand Your Music: Interview Series with Peter Baldwin

Born and raised in Anchorage, Alaska, Peter Baldwin began his music career while studying Recording Arts at Full Sail University in Orlando, Florida. As a child growing up in the church, Peter discovered his love for music and musical arrangements from his mother, who was the church choir director. Read more

Brand Your Music: Interview Series with FountNHead

Crash landing on the Atlanta scene in 2008 with an enchanting stage presence, The FountNHead is comprised of Jewels, Sainto and A.M.: an energetic threesome who aren’t afraid to challenge the value system of traditional hip-hop. Read more

Brand Your Music: Brand Foundation

In his first interview since being released from prison, T.I. vowed to return to his musical roots. He expressed the affect his legal woes have had on his personal life and also described how those who stayed in his corner were the ones that reminded him of his humble beginnings. Read more

Brand Your Music: Interview Series with DDm

Every now and then there is a happening that signals a shift in American culture. During a time when popular music has been reduced to mostly formula and process, Emmanuel Williams p.k.a. DDm, effortlessly breaks that mold. Read more

Brand Your Music: Branding is Everywhere!

While the concept of branding is still fairly new to the music industry, branding itself has been around for a while. Most notably, it’s been used for large companies who mass produce consumer products. If you were to look inside your refrigerator, pantry, or medicine cabinet you would find products that you use regularly. Read more

Brand Your Music: Interview Series with Chapter Artist

Unless you’ve been living under a rock, you’ve probably heard about the controversial song “It’s Free, Swipe your EBT.” The song and its video pokes fun at the abuse of government assistance and has gained quite a buzz over the last few weeks. Read more

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