Brand Your Music: Brand Reinvention

The X Factor is set to make its US debut on September 21, 2011. Similar to American Idol, the series is dedicated to highlighting undiscovered talent. The difference between these two talent competitions, is that the X Factor judges are actually assigned certain artists to mentor throughout the process. Read more

Brand Your Music: Brand Singularity vs Multi-Brand

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Being good at just one thing isn’t bad for your brand just ask Lil’ Wayne. The Young Money capo was able to move 964,000 copies of his “Carter IV” in its first week. How is Wayne able to sell so many records in a recession and in an industry where piracy runs rampant?  Read more

Brand Your Music: Brand Assimilation

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I happened to be strolling the internet in search of new music a few weeks back and came across a controversial topic involving a white girl rapper and an African-American poet from the same city. The scuff was over the rapper’s unapologetic use of the n word. In fact, her claim was that she was raised in the same streets as many other hardcore rappers and this is what gave her the right to use the word. Read more

Brand Your Music: Interview Series with Caine

There is a difference between Hip-Hop and Rap, just ask Jamaal Flowers, aka Caine, a lyricist and MC from Cleveland, Ohio. “The difference between hip-hop and rap in my opinion is hip-hop is more of embracing the culture in other forms than just music. Read more

Brand Your Music: Network Marketing

MTV hosted its annual VMAs (Video Music Awards) this past Sunday (August 28, 2011) and I have to say that it had some very exciting moments. As a brand strategist, I always look at the total picture and pick out those things that are most interesting in terms of branding. Read more

Brand Your Music: Brand Hiatus

Any good brand knows that every now and again you need to take a break. I have been faithfully with you music branders for 6 months offering the best advice and tips I could muster up. Last week, I let you guys know that I’m going to start doing videos in addition to the written material you see here, but there have also been opportunities for me to contribute my expertise to other publications. Read more

Brand Your Music: Interview Series with Melo Kan

Reppin’ his hometown of Compton, CA, Melo Kan is a member of the “New West” Hip-Hop scene. Melo captivates Hip-Hop fans with live band performances of his continuous hits consisting of hardcore, clever, and catchy lyrics. Read more

Brand Your Music: Brand Image (The Next Level)

During the last 12 weeks, I have embarked upon a journey that has taken me from thinking like a small business owner to full fledge brand conglomerate. Read more

Brand Your Music: Interview Series with Parker

With a unique blend of G-funk era and soulful southern Hip-Hop, Mr. Parker is ready to change the rap game. A well seasoned  stage artist, Parker has performed  along side  many artists  including  Snoop Dogg, Kanye West, Devin the Dude, Too Short, Mistah Fab, and Keith Sweat to name a few. Read more

Brand Your Music: Brand Management

If you’re an avid reader of blogs or of celebrity gossip then you might have seen that Big Boi of Outkast recently got arrested for drug possession. Now if you read deeper into the reason behind his arrest, you’ll see that the “alleged” drugs were found in a piece of luggage that was shared by himself and one of his entourage. Read more

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