Ray Sytes Debuts “Star Bwoy” Video ft. Dancehall Star Mavado

RAY SYTES DEBUTS “STAR BWOY” VIDEO FEATURING DANCEHALL STAR MAVADO

FOR IMMEDIATE RELEASE – Hip-Hop/Dancehall artist Ray Sytes premieres his new music video “Star Bwoy (Remix)”, featuring Jamaican star and new signee to DJ Khaled’s We The Best Music Group, Mavado. The joyful and catchy music clip shows the versatile Guyanese artist merging Hip-Hip with classic Dancehall elements on the same level that made Sean Paul a worldwide superstar. Read more

Ray Sytes Puts It On For His Country Guyana

RAY SYTES PUTS IT ON FOR HIS COUNTRY GUYANA

Introducing Hip-Hop fused with Dancehall artist Ray Sytes, a soon to be well known artist, whose blend of both genres is sure to lure you in. Having collaborated with hit producers who’ve worked with superstars like Wiz Khalifa, Trey Songz, Talib Kweli, and 50 Cent, as well as recording a song with multi-platinum recording artist T-Pain entitled “Everybody Else”, Ray Sytes is determined to put Hip- Hop on the map for Guyana. Read more

Brand Your Music: Your Brand Team

Effectively communicating your brand to your audience is important but even more important is making sure that everyone that’s a part of your brand movement is on the same page. Read more

Brand Your Music: Brand Communities

As your artistry grows, your fanbase will too. The entry entitled Social Network Assumptions on the Ask Me About Music site discusses the two types of fans: active and passive. There are those that quickly adopt your music and become fans early on, then there are the laggards that come on board as your popularity increases. Read more

Brand Your Music: Brand Innovation

Brand Innovation is a combination of two things: uniqueness and timing. We’ve discussed uniqueness quite a bit on this column and by now you, the artist, should know what sets you a part from your competition. Read more

Brand Your Music: Brand Equity

There’s something amazing about the relationship between a brand and its customer. The brand promises certain benefits [in this case your music promises to be good, unique, intriguing, have interesting metaphors, catchy hooks, etc.] Read more

Brand Your Music: Brand Focus

Who are you as an artist? Who does your music represent? These questions are key bricks in the foundational bases for your core musical branding idea. The answer to both these questions should really be no longer than a single tweet. Read more

Brand Your Music: Make It Interesting

I’m an advocate of good music. Most of my day is spent researching artists, downloading mixtapes, and checking out ReverbNation pages. Sometimes, I’m pleasantly surprised at what I find. Read more

Brand Your Music: Brand Consistency

In addition to writing this column, I’m able to help artists enhance their brand awareness by conducting “brand assessments.” Read more

Brand Your Music: How Do I Brand? Part 3 (Positioning)

So far, we’ve discussed the essentials to creating a brand, the use of brand formulas, and specifying a target audience that will identify most with your brand. Read more

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