Brand Your Music: Brand Partnerships

When we talk about music branding we’re essentially talking about selling a creative idea. You’re selling your music brand to potential consumers, industry executives, and companies who may want to sponsor you. Read more

Brand Your Music: Your Brand Team

Effectively communicating your brand to your audience is important but even more important is making sure that everyone that’s a part of your brand movement is on the same page. Read more

Brand Your Music: Brand Communities

As your artistry grows, your fanbase will too. The entry entitled Social Network Assumptions on the Ask Me About Music site discusses the two types of fans: active and passive. There are those that quickly adopt your music and become fans early on, then there are the laggards that come on board as your popularity increases. Read more

Brand Your Music: Brand Innovation

Brand Innovation is a combination of two things: uniqueness and timing. We’ve discussed uniqueness quite a bit on this column and by now you, the artist, should know what sets you a part from your competition. Read more

Brand Your Music: Brand Equity

There’s something amazing about the relationship between a brand and its customer. The brand promises certain benefits [in this case your music promises to be good, unique, intriguing, have interesting metaphors, catchy hooks, etc.] Read more

Brand Your Music: Brand Focus

Who are you as an artist? Who does your music represent? These questions are key bricks in the foundational bases for your core musical branding idea. The answer to both these questions should really be no longer than a single tweet. Read more

Brand Your Music: Brand Consistency

In addition to writing this column, I’m able to help artists enhance their brand awareness by conducting “brand assessments.” Read more

Brand Your Music: How Do I Brand? Part 2

Now that you’ve taken the time to discover your uniqueness as an artist, its time to share it with the world. Here a few key things to keep in mind. First, you have to determine who your target audience is. Your target audience is usually a reflection of the things you or your music represents. Read more

Brand Your Music: How do I Brand?

Believe it or not, record labels have been creating brands for artists since the inception of the music industry. For years, they’ve used “formulas” to create their artists’ brands. Read more

Brand Your Music: Why You Should Brand?

Picture it: lush foliage, abundant food sources, and a planet teeming with biodiversity. In geological history, a time known as the Permian-Triassic period. Without warning, a shift changes and every living thing is fighting to survive. Read more

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