Music Branding, What is it Exactly?
February 22, 2011 by Saqqara Grant
Filed under Blues, Christian/Gospel, Country, Dance/Electronica, Hip Hop, Jazz, Latin, Pop, R&B, Reggae, Rock, Stories
Music branding is different from other branding types in that it encompasses very specific elements. Music can be a commodity brand, concept brand, and identity brand all at the same time. If you look at the four major labels (Sony Music Entertainment, EMI Group, Warner Music Group, and Universal Music Group) and their respective subsidiary labels, they tend to cater to genre specific musicians. That’s because labels identify themselves by the type (concept) of music (commodity) they create. In today’s “Do-It-Yourself” music industry where the indie artist is also the label, branding now becomes an idea that must be utilized in order to effectively market music. Read more
Three 6 Mafia’s “Shake My” video featuring Kalenna
October 21, 2009 by MusicThread
Filed under Featured, Hip Hop, Videos
Watch Three 6 Mafia’s new video “Shake My” featuring Kaleena and Pitbull. “Shake My” will be featured on Three 6 Mafia’s new album “Laws of Power” which is set to be released January 26th, 2010.
Three 6 Mafia’s behind the scenes preview of their “Lil Freak (Ugh Ugh Ugh)” video
Photo by: Willie Wilkerson
Three 6 Mafia is getting set to release their “Laws of Power” album due out November 10th. The Oscar winners’ first single release from their upcoming album is “Lil Freak (Ugh Ugh Ugh)” featuring Weebie. Read more
